Arunachal University of Studies
Namsai, Arunachal Pradesh
The MBA in Marketing Management is a dynamic program designed for professionals aspiring to lead and innovate in the ever-evolving world of marketing. This specialization provides a comprehensive understanding of strategic marketing principles, consumer behavior, brand management, digital marketing, and market research. Students learn to develop effective marketing campaigns, analyze market trends, identify target audiences, and leverage various channels to achieve business objectives. The curriculum often covers topics such as product development, pricing strategies, integrated marketing communications, social media marketing, and data-driven decision-making. Graduates are prepared for leadership roles in marketing departments, advertising agencies, market research firms, and consulting companies, equipped with the skills to drive brand growth, enhance customer engagement, and navigate the complexities of the modern marketplace.
Marketing Manager, Brand Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst
| Short Name | MBA |
|---|---|
| Specialization | Marketing Management |
| Course Level | Postgraduate (PG) |
| Course Type | Degree |
| Study Mode | Regular, Online, Distance, Part-time |
| Duration | 2 Years / 4 Semesters |
| Min Annual Fees | ₹ 160,000 |
| Max Annual Fees | ₹ 365,000 |
| Average Package | min: 8 lakh, max: 20 lakh |
| Eligibility | Bachelor's Degree |